Top small business trends on the rise
January 2, 2025
The new year is fast approaching, and small business owners are poised for exciting opportunities with a few challenges too in 2025. Being mindful of trends can help position your business for growth in an ever-changing market.
To help you prepare, we’ve compiled the top 2025 emerging trends for entrepreneurs and small business owners to stand out from the crowd and drive success.
Tailor your approach
In 2025, businesses that know their clients best will thrive. Personalize your marketing messages, product recommendations, and offerings for individual client preferences whenever possible. Consumers expect a tailored experience, so this trend is no longer optional — it's a key to winning loyalty. Utilize email marketing tools and analytics platforms to understand your audience better and send personalized messages they’ll love.
Consider short form interactive content and video
Short-form videos like Instagram reels and YouTube shorts are on the rise. They are eye catching and build brand awareness quickly. Small businesses can create relatable, engaging videos to showcase products, share behind-the-scenes content, or highlight customer testimonials. It’s authentic, fun and easy for clients to relate to. Plus, quizzes, polls and surveys — keeps everyone engaged and invested. For small businesses, it’s a powerful way to boost conversions while getting valuable feedback.
Adopt digital transformation tools
Online sales aren’t just for big businesses anymore. If you’re not selling online yet, 2025 would be a great year to start. Adopting digital tools for scheduling payments will keep your business running smoothly and utilizing AI tools for increased productivity is a game-changer as well. With the rise of smart speakers like Alexa and Google Home, think about how individuals might “speak” their searches. Optimize your SEO strategy for voice search by including conversational keywords and location-based content.
Protect your business and clients
Cyberattacks are a growing concern, and small businesses are no exception. Keeping your data and systems secure will protect your business’s reputation and build client trust. Use multi-factor authentication, secure networks and be sure to regularly update software. Train your team to recognize cybersecurity threats.
Prioritize the client experience
While digital tools are essential, the personal touch still makes a huge difference! Whether you’re greeting clients by name in your store or writing a personalized follow-up email, exceptional client service can set your business apart. Meet customers where they are — online, in-person, or somewhere in between.
Economic growth and opportunities ahead
The economy is expected to stabilize further in 2025. Small businesses should look for growth opportunities, especially in high-demand sectors like local services, wellness and technology. Be sure to always be reading and researching for trends inside and outside of your current industry.
The year ahead is full of opportunities for small businesses ready to embrace new strategies, tools, and customer expectations. At First National Bank and Trust Company, we’re here to help you grow and succeed. Whether you’re looking for financial solutions or ideas on business planning, our team will support you every step of the way.
Let’s make 2025 your best year yet. Connect with us today at 217-935-2148 in Illinois or 608-323-3331 in Wisconsin or email mybank@firstnbtc.com to learn how we can help you continue to succeed!
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At First National Bank and Trust, we IGNITE PROSPERITY® by helping our clients do more with their money. Whether it’s saving a little extra cash each month or accomplishing a long-term strategy, our goal is to help you transform your financial life. Call and schedule an appointment today, one of our team members would love to help you do more with your money at FNBT. For more information visit firstnbtc.com or call 217-935-2148 in Illinois or 608-323-3331 in Wisconsin. #igniteprosperity